Case study · Lenos

Establishing and leading the Event MarTech intelligence category

Role · Fractional CMO · Board AdvisorSector · B2B SaaS · Event Mar-Tech Platform

Event Intelligence

Headline outcome

Built on 27+ years of success serving event planners and agencies, now with AI enhanced intelligence to help marketing and revenue teams scale faster. Proven ROI for every event with +30% spend efficiency.

The Challenge

Where we started

·Self-funded, women-owned, employee-operated company with 27+ years of proven success serving event planners and agencies.
·Strategic recommendation was to build on that foundation: widen the aperture to also attract the broader marketing and revenue leaders who invest in events.
·Brand needed to stand apart from a crowded industry of big name logistics-based event software companies.
·Reimagined positioning, messaging, campaigns, content, and digital strategy, and brought in new partnerships poised for growth.

The Approach

What we built

·Started in an advisory capacity with a board seat: assessment of business, sales, and marketing performance.
·Reimagined positioning, messaging, campaigns, content, and digital strategy around existing event intelligence now enhanced to scale teams at speed with AI.
·Brought in new partnerships poised for growth.
·Continuing as fractional CMO, focused on business, sales, and marketing strategy.

The Outcome

What it delivered

Event MarTech Intelligence
New category positioning that honors 27+ years of event planner success while reaching marketing and revenue leaders who invest in events
Website Relaunch
Completely redesigned website with new market positioning, content, and audience journey for event planners/agencies and marketing leaders
New Partnership
Engaged existing PE customer as a key channel to drive new leads
Ongoing
Fractional CMO engagement leading business, sales, and marketing strategy

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