Executive Marketing Advisor
I partner with CMOs, VPs of Marketing, and founders at B2B SaaS and growth-stage companies to sharpen positioning, accelerate go-to-market execution, and transform customer insight into growth. Drawing on deep expertise in product marketing, advocacy, voice of customer, and community, I help companies build customer-centric growth engines that drive adoption, loyalty, and revenue.
What I do
The strategic marketing muscle that's often out of reach for growing teams minus the cost and ramp of a full-time hire.
Elevate the narrative from features and functionality to category leadership with clear product marketecture, differentiated positioning, and sales-ready messaging across buyer personas.
Advisory boards, advocacy, and community programs that ignite customer-led growth, shape your product roadmap, and accelerate revenue growth.
Buyer intelligence from win/loss analysis, segmentation, and research that drives sharper go-to-market decisions.
Launch strategy, value selling, battlecards, and ROI tools which translate product value into compelling buyer conversations that increase pipeline and improve conversion.
Value-based pricing and packaging aligned to customer segments and willingness to pay, with the governance and decision frameworks needed to capture maximum value.
The brand and category foundations that create clarity, consistency, and momentum — a craft built over a career spanning enterprise and consumer markets.
AI is woven through all of it — an accelerator to best-in-class frameworks and a way to do more with less, never a substitute for the strategy underneath.
Selected experience
I've built and transformed marketing across the enterprise-to-startup spectrum, which gives me an instinct for how businesses grow and how they sell into each other.
Case studies
A few representative engagements where strategy and frameworks turned into measurable growth.
From Series B startups to the enterprise — the frameworks travel.
About Nicole
Nicole Granucci is an executive marketing advisor with more than 25 years across B2B and B2C — from global enterprise to Series B startups. Her work spans SaaS, fintech, payments, and customer experience, with deep roots in retail, transportation, and hospitality.
She's known for the disciplines that compound: product marketing and positioning, customer advocacy, community marketing, and voice of the customer. She brings the strategy and the repeatable frameworks that ramp teams fast and close the resource gap so the people you already have can do their best work.
"Strategy & frameworks to help you scale, accelerate growth, and drive revenue."
Contact
Ready to sharpen your positioning, accelerate go-to-market, or build a stronger customer growth engine? Let's connect.
